Every second, on average, around 6,000 tweets are tweeted on Twitter which corresponds to more than 350,000 tweets sent per minute, 500 million tweets per day and around 200 billion tweets per year. (Internet Live Stats)
To get your tweets noticed you need to create a “thumb-stopping” moment. Great content is key and it is an image that can help get your great content noticed. According to Buffer, photos get an average of 35% more retweets.
Yes, you can tweet an image of any size, however I would argue that you should ensure that the images that you use fit within Twitter’s in-stream preview of 440 pixels wide and 220 pixels tall (a 2:1 ratio). With 82% of MAU (monthly active users) accessing Twitter via mobile, you want to ensure that your image is viewed fully and not cut off.
Here are a couple of great examples of image use, and one unfortunate victim of the in-stream crop where the person’s torso is the main focus (FYI: it wasn’t supposed to be.)
- Where/when possible, plan your posts which will give you time to plan suitable images.
- Avoid putting a lot of text on your image.
- Use an image that is connected with your post; it should make sense that the image is used.
- Use an image that you are permitted to use; don’t steal someone else’s work.
- Canva has a lot of great (and free) templates you can use.